The UK's favourite Christmas chocolate has been named, and, drumroll please – Celebrations' Maltesers Teaser has won by a landslide.
At the other end of the scale, Quality Street’s Coconut Eclair has been voted the nation's least favourite Christmas chocolate box sweet.
A survey and analysis by iProspect uncovered which tin provides the most value for money, which chocolate is the UK’s most loved (and what the likelihood is of picking out your favourites), as well as missing flavours that would make a welcome addition – where are the mint chocolate options?
In a bid to uncover the best Christmas chocolate box on the market, the survey counted, sorted and weighed almost 1,300 chocolates (12.9kgs) from the UK’s most popular Christmas tins, before asking the nation to determine – once and for all – which chocolates belong in the God Tier, and which scrape the bottom of the Golden Barrel.
Top of the Chocs
Survey data reveals that of the four market leaders, Celebrations is the UK’s favourite tin, and coincidentally, it’s also the best value in terms of chocolate content, with an average tin quantity of 71 chocolates (684g) per tin. This is compared to 67 chocolates in Quality Street (664g), 63 chocolates in Heroes (624g), and 58 chocolates in Roses (622g).
iProspect
From the 38 different chocolate treats available, Celebrations’ Maltesers Teaser was by far the UK’s favourite chocolate choice (49% of the UK voted this number one). While it may be the most loved, the Malteser Teaser certainly isn’t the most abundant – with only 8 in the average Celebrations tin, there’s an 11.5% chance of picking a Maltesers Teaser out first time.
While Maltesers Teaser is the overall winner and Roses’ Golden Barrel takes a respectable second place, it’s Heroes that dominates the Top 10, with four of their collection in the line-up (Wispa, Dairy Milk, Twirl and Crunchie Bits, taking 5th, 6th, 7th and 9th place respectively).
At the other end of the scale, Quality Street’s Coconut Eclair had only 2.5% of respondents choosing this as their favourite. However, it’s the fourth most common chocolate in the Quality Street collection – with 6 in an average tin, there’s a 9% chance of pulling out a Coconut Eclair first time.
The age split
The chocolate you’re most likely to grab from Celebrations is the Milkyway, since this particular variety makes up for a fifth of the tin’s contents. This means those aged 18 and under are fully catered for – they‘re the only age group who voted the Milkyway as their favourite.
While the majority of the United Kingdom are united in their chocolate tin preferences, the same can’t be said for those aged 55+ and under-18.
Respondents in these age brackets both agree that Celebrations isn’t deserving of the number one spot, but nor can they agree on which should take the crown. Over-55s love Quality Street, while under-18s love Heroes.
Those over 65 are even more unsure, placing both Roses and Heroes in the joint first position. They’re the only age group to rate Roses higher than third place.
iProspect
What's missing?
When Brits were asked how the tins could be improved, the top suggestions included classic flavours such as coffee (9% want this flavour) and mint (8% suggested this). There’s also demand for more chocolates available in flavours that already exist in the tins, like nuts, chocolate orange and truffle.
Top 10 Most Wanted Flavours
- Coffee
- Mint
- Salted Caramel
- White Chocolate
- Truffle
- Dark Chocolate
- Nuts
- Praline
- Chocolate Orange
- Peanut Butter
Put your money where your mouth is
Let’s say you’re a caramel fan: your best bet is a Celebrations tin as this selection has four different caramel varieties, and you have a 51% chance of grabbing this flavour when picking first time. Failing that, Heroes is your next best bet, with three varieties and a 31% chance of getting a caramel choc on your first dive in. Quality Street also has three caramel varieties, but there’s only a 20% chance of getting one first time.
Are you a non-conformist coconut fan? Then the Celebrations tin is still your best bet, with eight Bounty minis inside, versus Quality Street’s seven Coconut Éclairs - but the remaining tins aren’t for you, with absolutely zero coconut options between them.
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13 Christmas chocolates to indulge in for the festive season
Cadbury Roses x Olivia Burton
BUY NOW via Cadbury Gifts Direct
This special limited edition Cadbury Roses Tin has been designed by Olivia Burton, and it's packed full of all your favourite Cadbury Roses chocolates; all individually wrapped. This collectible gift tin is as pretty as can be with a relief Roses design. Better still, if you're a true Roses lover, Olivia Burton is selling the Cadbury Roses Watch; hand painted roses and dainty butterflies on a bright blue dial. And guess what? There are only 330 in the world.
Galaxy Truffles
BUY NOW via Tesco
The Galaxy Truffle first found fame in the mixed Celebrations box. Do you remember that infamous gifting scene in Gavin and Stacey, circa 2008? Gavin Shipman and Uncle Bryn shouted, ‘I got the Galaxy Truffle!’ declaring it as the best chocolate in the box.
Well, when Galaxy Truffles left the mix back in 2011, devoted Truffle lovers petitioned passionately for their return. It eventually paid off, because Galaxy Truffles are back, and this time in its own bespoke box.
It's a melt-in-your-mouth chocolate with a rich, velvety centre!
Biscuiteers Giant Tin Personalised Happy Christmas Chocolates
BUY NOW via Biscuiteers
This giant tin of 48 hand-crafted chocolates decorated with holly, trees, presents and Christmas decorations, is perfect for sharing with family at Christmas. Better still, you can personalise the chocolates with your very own message.
Thorntons Christmas Selection Chocolate Box
BUY NOW via Thorntons
This box contains a selection of 31 festive chocolates, including the Dark Chocolate Truffle Star, seasonal Vanilla Snowflake, exotic Turkish Delight and rich Nutty Caramel. Enjoy!
Hotel Chocolat, A Dozen Roly-Poly Chocolate Robins
BUY NOW via Hotel Chocolat
These 12 solid caramel chocolate robins – made from high-cacao white chocolate with a natural raspberry blush – are truly delightful. They actually look too good to eat!
Baileys Chocolate Truffles
BUY NOW via Debenhams
This is a must for Baileys lovers. Each tube contains milk chocolate truffles infused with Baileys original Irish cream liqueur. It's perfect for sharing, if you don't end up eating it all yourself!
*You must be over 18 to buy this product.
Hotel Chocolat The Chocolate Wreath Box
BUY NOW via Hotel Chocolat
We love a door wreath and this chocolate one is even better – purely because it's edible. Brimming with 40 filled recipes, two Snowflakes and one Festive Wreath, there’s enough here to share the goodwill with everyone.
Cadbury Christmas Cottage Kit
BUY NOW via Cadbury Gifts Direct
Get involved in some edible chocolate craft with this fun chocolate cottage kit. It includes all the chocolate components to construct your novelty cottage. The self assembly kit includes Dairy Milk Bars, Dairy Milk Winter Bar, New Dairy Milk with Gingerbread bar, flake and white buttons. All you need is icing to complete the design featured on the gift box.
Then once it's made, all that will be left to do is to start eating your masterpiece...
Lindt Milk Chocolate Novelty Hollow Santa Tub
BUY NOW via Amazon
67 milk chocolate hollow Santa figurines are packed into this tub, each wrapped with the magical Lindt Santa design. They also make great stocking fillers.
Godiva Christmas Decorated Gold Box 24pc
BUY NOW via Godiva
Perfect for the luxury chocolate connoisseur, this box contains 24 iconic milk, dark and white chocolates with a variety of fillings.
Fortnum & Mason Christmas Cerisettes Box
BUY NOW via Fortnum & Mason
An indulgent treat for adults, these festive Cerisettes are hand crafted using whole cherries that have been steeped in rich brandy and dipped in Belgian dark chocolate. Complete with stalk and stone, it's a chocolate treat to devour this Christmas.
Cadbury Dairy Milk Money Box
BUY NOW via Tesco
A money box containing delicious Cadbury Freddo Faces chocolate – what more could you want? Kids will enjoy collecting their pennies in this tin once the chocolate is gone!
John Lewis Personalised Quality Street
SEE MORE via John Lewis
What's Christmas without a tin of Quality Street? Pop to your nearest John Lewis Quality Street 'pick and mix' pop up to fill up your own tin.
With the new and exclusive Quality Street, 'Crispy Truffle Bite’, being added to the traditional 12-strong assortment, you can fill a tin with any single favourite from the full selection – with personalisation options available.
If you're just after a standard Quality Street tub, you can get a 650g tub from Asda for just £3.50.
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December 26, 2019 at 04:00AM
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This is the UK's favourite Christmas chocolate box sweet - HouseBeautiful.com
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